About Us

Statement from the Founder and Philosophy

  • 1/3 of Americans are currently obese
  • Over 76 million people suffer from pre-diabetes
  • Over 250,000 deaths each year can be connected to weight related diseases

Obviously, the old mentality regarding weight loss and fitness is not working.

So what is going on?

We are being sold lies and half-truths.

  • Miracle pills
  • No diet or exercise weight loss fantasies
  • Pictures of models pitching unhealthy, unsustainable fad diets
  • Magical beans that melt fat and keep us from being hungry

This is why I founded TruChoice Fitness & Nutrition. TruChoice provides you with the tools and support you need to lose weight and improve your fitness now while you gain the knowledge and confidence to continue your path to a healthy, happier life, long after your TruChoice experience.

Focus on being successful today rather than obsessing on the end goal of a distant future.
Focus on living the life today that will give you the results you desire in the future.

This approach allows you to enjoy today’s efforts instead of continually being unhappy with yourself until you reach your ultimate goal. This is a focus on lifestyle.

Fitness From The Inside Out

Contact us today and speak to a TruChoice Coach:  TruChoice Fitness and Nutrition Contact Us Button

Eric Soderlund
TruChoice Fitness & Nutrition

About The Founder

Eric Soderlund has been involved in fitness and nutrition for over a decade. His desire to assist others to fulfill their weight loss and fitness goals led to the creation of TruChoice Fitness & Nutrition. As a Personal Trainer and Specialist in Sports Nutrition, he realized that there is a huge amount of misinformation and general lack of knowledge regarding fitness and weight loss.

After researching the available resources people had, it became obvious that companies were not offering a complete solution to people regarding weight loss and fitness training.

TruChoice Fitness & Nutrition is that complete solution. Contact us today and speak to a TruChoice Coach.

TruChoice Fitness Call To Action, Free Caloric Intake Analysis
My experience with TruChoice Fitness & Nutrition was great! Eric was very attentive and a wonderfully supportive coach. His customized workouts were challenging and I saw results quickly. The focus on safety was also greatly appreciated.

I also enjoyed getting the nutritional education and found the recipes and tips helpful. Thank you for all of your help!

Katie K